Among its achievements are the co-founding of the National Advertising Self-Regulation Council (CONAR), the Executive Council for Standard Norms (CENP), the Verification Institute of Communication (IVC) and the Instituto Palavra Aberta. In addition, ABAP inspired Law 4.680/1965, known as the Propaganda Law, contributed decisively to the approval of Law 12.232/2010, which regulates the criteria for public bidding, and was responsible for holding four Brazilian Advertising Congresses and the 5th Congress of the Communication Industry.
ABAP is a member of the global entity of advertising agencies VoxComm and founder and member of the Confederation of Advertising in Portuguese Language Countries (CPPLP).